An initial public offering (IPO) is the first time a private company offers shares to the public, allowing it to raise capital from investors and become a publicly traded company. This process, commonly known as going public, transforms a privately held firm into one whose shares can be bought and sold on a stock exchange. In Canada, IPOs are a critical method for companies to fund growth, repay debt, or provide liquidity for early investors. The procedure is complex and highly regulated, involving investment banks, legal teams, and provincial securities regulators.
What an IPO Is and How It Works
An initial public offering is a form of equity financing where a privately held company sells shares to institutional and retail investors for the first time. This public offering is typically underwritten by one or more investment banks, which also arrange for the shares to be listed on a stock exchange. Through this process, the company raises new equity capital, which can be used for future growth, repayment of debt, or working capital. The money paid by the public for newly issued shares goes directly to the company in a primary offering. Early private investors, such as founders or venture capitalists, may also sell part of their holdings in a secondary offering as part of the IPO. After the IPO, shares trade freely in the open market, known as the free float. The market capitalization of the company is then determined by the share price multiplied by the total number of outstanding shares. Stock exchanges stipulate a minimum free float both in absolute value and as a proportion of total share capital.

The History of Public Offerings
The concept of selling shares to the public has ancient roots. Some scholars point to the publicani during the Roman Republic as an early form of a company that issued public shares. These entities were legal bodies independent of their members, with ownership divided into shares that were reportedly sold to public investors and traded in a type of over-the-counter market. In the United States, the first IPO was the public offering of the Bank of North America around 1783. For much of early U.S. history before 1860, corporations often sold shares directly to the public without investment bank intermediaries, a method known as a direct public offering. The modern IPO process, with its reliance on underwriters and regulated prospectuses, developed over the following centuries alongside securities laws and formal stock exchanges.
The IPO Process and Key Participants
The IPO procedure is governed by securities laws and involves extensive planning and specialist support. A company planning an IPO must develop a strong management team, grow its business with the public marketplace in mind, and obtain audited financial statements using accepted accounting principles. The company retains one or more investment banks to act as underwriters. The lead underwriter, or bookrunner, enters into a contract with the company to sell its shares to the public and typically forms a syndicate with other banks. The underwriters provide services including help with assessing the share value and establishing a public market. They earn a fee called an underwriting spread, which is a discount from the price of the shares sold and can be up to 6-8% of the proceeds. The spread includes components like a manager's fee, an underwriting fee for syndicate members, and a concession for broker-dealers selling the shares. The process also involves law firms specializing in securities law to ensure regulatory compliance and help draft the mandatory prospectus.
The main steps in the Canadian IPO process are as follows. A company planning an IPO typically appoints a lead manager, known as a bookrunner, to help it. The process is governed by laws and involves the retention of underwriters. Underwriters provide services including help with assessing the value of shares and establishing a public market for them. The sale of shares in an IPO may take several forms, such as a firm commitment contract or a bought deal.
- The company selects a team of specialists, including an accounting firm, an investment bank, and a law firm.
- The company and its underwriters prepare a detailed prospectus disclosing all material information about the offering.
- The prospectus is filed with the securities regulator in the province where the exchange is located for review and approval.
- Underwriters conduct a road show to market the shares and gauge investor demand, primarily from institutional investors.
- The final offer price is determined based on investor demand through methods like book building.
- Shares are allocated to investors, and trading begins on the stock exchange on the effective date.
- Company insiders are typically subject to a post-IPO lockup period, restricting share sales for three to 24 months.
Details of the proposed offering are disclosed to potential purchasers in the form of a lengthy document known as a prospectus. In the United States, clients are given a preliminary prospectus, known as a red herring prospectus, during the initial quiet period. During the quiet period, the shares cannot be offered for sale, but brokers can take indications of interest from their clients. The final step in preparing and filing the final IPO prospectus is for the issuer to retain one of the major financial printers. At the printer, the issuer, legal counsel, the lead underwriters, and the issuer's auditors make final edits and proofreading, concluding with the filing of the final prospectus.

Pricing and Allocation Methods
Determining the price at which IPO shares are offered is a critical step. The lead manager helps the company arrive at an appropriate price using either a fixed price method or book building, which analyzes confidential investor demand data. Historically, many IPOs have been underpriced, generating additional interest and a rapid rise in share price on the first day of trading, known as an IPO pop. This can lead to significant gains for investors allocated shares at the offering price, a practice known as flipping. However, underpricing represents lost potential capital for the issuing company. Overpricing is also a danger, as it can lead to the stock falling in value on its first trading day, harming marketability and investor confidence. Underwriters aim to balance these factors to stimulate interest while raising adequate capital. Alternative methods like the Dutch auction allow shares to be allocated based solely on price aggressiveness, with all successful bidders paying the same price per share. This method has been used for some U.S. IPOs, like Google in 2004, but remains less common than traditional underwriting due to resistance from investment banks and variable outcomes in different market environments.
IPOs in the Canadian Context
In Canada, an IPO is the traditional method for a company to obtain a listing on a stock exchange. The Toronto Stock Exchange is the country's largest exchange, while the TSX Venture Exchange caters to smaller, emerging companies. The process requires rigorous preparation and changes to internal structures to meet public company standards. A company must file a prospectus with the provincial securities regulator where the exchange is located, except in rare circumstances. Every province and territory has its own regulator that reviews and approves the prospectus. The typical IPO candidate in Canada is a company of a certain stature, often mature, profitable, and with an established business operation. However, companies at different stages can go public. For example, junior mining companies may IPO to fund exploration before generating revenue, while a manufacturing company would typically be more mature with stable operations and management. The IPO process in Canada can take anywhere from six months to a year.
Key requirements for a Canadian company preparing for an IPO include the following. Planning is crucial to a successful IPO. Steps include developing an impressive management team and growing the company's business with an eye to the public marketplace. A company must obtain audited financial statements using accepted accounting principles and develop good corporate governance. The process also involves establishing antitakeover defenses and cleaning up the company's act.
- An accounting firm to audit financial statements and identify practices that meet public company standards.
- An investment bank to lead the sale and marketing of shares and conduct due diligence.
- A law firm to ensure regulatory compliance and assist in drafting the prospectus.
- A prospectus filed with the relevant provincial securities regulator for review and approval.
- A syndicate of banks, often formed by the lead investment bank, to help sell the stock.
Special Purpose Acquisition Companies have seen increased use in recent years as an alternative path to going public. These are listed companies formed to raise money through an IPO specifically to acquire or merge with a private company. The past few years have seen a sharp increase in the use of these structures. They offer a different route to public markets compared to a traditional initial public offering.

Risks and Considerations for Investors
Investing in IPOs carries specific risks and requires careful consideration. While IPOs can provide access to growing companies and potential capital appreciation, they are speculative investments with no guarantee of profit. A company's financial success post-IPO can be affected by how it trades on the stock market. There is often a lack of extensive public data on a newly listed company, making it difficult to determine its true value. If an IPO is overvalued, it can lead to selling pressure when listed, causing the price to drop. From the company's perspective, the high compliance costs and time commitment of being a public company can be challenging for smaller firms. The process also requires disclosing sensitive information, which can benefit competitors. Investors should thoroughly review the prospectus, which contains vital information about the company and the risks of the offering. They should also consider their own investment goals and risk tolerance, as IPO investments may be more volatile than other equity investments.
How to Access IPOs in Canada
Public offerings are sold to both institutional investors and retail clients of the underwriters. In Canada, online brokerages like Scotia iTRADE and TD Direct Investing offer clients access to hundreds of Canadian new issues annually, including IPOs. These platforms typically feature a new issues centre where clients can review upcoming offerings and place an indication of interest. Placing an indication of interest is a firm order to purchase a specific number of shares, but it does not guarantee an allocation. New issues are allocated on a first come, first served basis, and investors may receive a full, partial, or no fill of their order. Purchases of new issues through these platforms are often commission free, though standard commissions apply on sales. It is important to note that most Canadian brokerages do not offer access to U.S. IPOs because the required prospectus documentation is typically not filed in Canada. Investors must have sufficient buying power in their account when placing an order for a new issue. Once the allocation is complete, a confirmation email is typically sent with the order details, finalizing the transaction.
Frequently asked questions
What does IPO mean?
IPO stands for Initial Public Offering. It is the first public offering in which shares of a privately held company are sold to institutional and retail investors, transforming it into a public company. This process, also known as going public, is typically underwritten by investment banks who arrange for the shares to be listed on stock exchanges. The IPO allows the company to raise new equity capital and enables trading of existing holdings. Details of the offering are disclosed in a lengthy document called a prospectus.
How does an IPO work?
An IPO works through a process where a company, with the assistance of underwriters like investment banks, offers its shares to the public for the first time. The underwriters help assess the share value, prepare a prospectus, and sell the shares. The sale involves allocation and pricing methods such as firm commitment contracts. A large IPO is often managed by a syndicate of banks led by a bookrunner. After regulatory approval, shares begin trading freely on a stock exchange, with the company receiving capital from the sale of newly issued shares.
Why do companies go public with an IPO?
Companies undertake an IPO primarily to raise new equity capital for future growth, repayment of debt, or working capital. It also allows early private investors, such as founders or private equity investors, to monetize their investments by selling holdings in a secondary offering. Becoming publicly traded facilitates easier future capital raising and provides a wide pool of potential investors. However, the process involves significant costs like banking and legal fees and ongoing disclosure requirements.
What are the risks of investing in an IPO?
Investing in an IPO carries risks such as the potential for the shares to be overpriced, which can lead to a decline in value on the first trading day. There is also the danger of the stock losing marketability. The process involves conflicts of interest, as seen in past cases where investment banking departments inappropriately influenced research analysis to aid marketing. Furthermore, the quiet period restrictions limit information, and investors rely on a preliminary prospectus that states the offering information is incomplete and may change.
How can I buy IPO stocks in Canada?
In Canada, IPO shares are sold to both institutional investors and retail clients of the underwriters. A licensed securities salesperson, or Registered Representative, sells shares of a public offering to clients and is paid from the selling concession fee. Investors are given a preliminary prospectus during the initial quiet period and can provide indications of interest to their broker. Sales can only be finalized through a final prospectus cleared by the relevant securities commission, such as following a review by the UK Listing Authority in the UK context.
Sources and further reading
- Initial public offering (Wikipedia) en.wikipedia.org
- What is an IPO bdc.ca
- What is an Initial Public Offering (IPO) and how does it work? td.com
- Invest in new issues(IPO) online scotiaitrade.com
- Understanding IPOs rbcdirectinvesting.com
- What is an IPO? | Desjardins Online Brokerage disnat.com
This article explains how things work and is not financial, tax or legal advice. Rules, limits and rates change, so check the current figures with the Canada Revenue Agency, your province or your financial institution before you act.